'Operation Flood' is also popularly known as

Operation Flood, launched in 1970 by the National Dairy Development Board (NDDB), is popularly known as the White Revolution [2]. This comprehensive program was designed to transform India's dairy sector by replicating the successful 'Anand pattern' of milk cooperatives nationwide [4]. Led by Dr. Verghese Kurien, often called the 'Father of the White Revolution,' the initiative aimed to increase milk production, augment rural incomes, and ensure fair prices for consumers [5]. The program was implemented in three distinct phases between 1970 and 1996, successfully turning India from a milk-deficient nation into the world's largest milk producer [5]. While the Green Revolution focused on food grains, the White Revolution specifically targeted the dairy industry through a network of village-level cooperatives that eliminated middlemen and provided modern technology to farmers [3].

Sources

1. [1] Geography of India ,Majid Husain, (McGrawHill 9th ed.) > Chapter 9: Agriculture > WHITE REVOLUTION > p. 76
2. [2] Indian Economy, Nitin Singhania .(ed 2nd 2021-22) > Chapter 9: Agriculture > WHITE REVOLUTION OR OPERATION FLOOD > p. 347
3. [3] Indian Economy, Vivek Singh (7th ed. 2023-24) > Chapter 10: Agriculture - Part I > White Revolution > p. 303
4. [4] Rajiv Ahir. A Brief History of Modern India (2019 ed.). SPECTRUM. > Chapter 39: After Nehru... > Economic Ideas > p. 659
5. [5] Indian Economy, Nitin Singhania .(ed 2nd 2021-22) > Chapter 9: Agriculture > Objectives of Operation Flood: > p. 348