In a business concern, there are four functions, namely, Production (PR), Finance (FN), Personnel (PS) and Marketing (MK). The Customer (C) may also play a role in the prosperity of the concern. Match List I with List II and select the correct answer using the codes given below the Lists : List I(statement) (A) Customer is the controlling factor (B) Marketing is an integrating factor while customer is the controlling factor (C) Marketing is the controlling factor (D) Marketing is more important than others (E) Marketing is as equal a function as the others List II( Pie Diagram)

Option 2 (I–E, II–D, III–A, IV–B) best fits the conventional interpretations of the pie diagrams. Diagram I shows equal-sized slices, so marketing is treated as one among equal functions (E). Diagram II emphasizes marketing as the largest/most important slice (D). Diagram III highlights the customer as the dominant/controlling element (A). Diagram IV depicts marketing linking or integrating other functions while the customer retains overriding control — i.e., marketing as an integrating function with the customer the controlling factor (B). The integrating role of marketing/supply-chain linking major business functions is supported by the supply-chain/integration description [1], and the customer-centric emphasis that makes the customer controlling is corroborated by literature on customer-centric marketing and marketing’s customer focus.

Sources

1. [1] Indian Economy, Vivek Singh (7th ed. 2023-24) > Chapter 12: Supply Chain and Food Processing Industry > 12.1 Supply Chain: An Introduction > p. 362