"Fitness ka dose, aadha ghanta roz" campaign, is associated with

The campaign "Fitness ka dose, aadha ghanta roz" was launched by Prime Minister Narendra Modi as part of the Fit India Movement (Fit India Programme) in December 2020. The initiative aims to promote physical activity as a daily necessity for all citizens.

• Objective: The slogan encourages every Indian to dedicate at least 30 minutes daily to some form of physical exercise to improve health, fitness, and immunity.
• Global Recognition: The campaign was highly praised by the World Health Organization (WHO) for its simple yet effective message in promoting public health and combating lifestyle diseases.
• Context: It was launched during the COVID-19 pandemic to emphasize the importance of physical well-being in building resilience.

The Fit India Movement itself was inaugurated on August 29, 2019, to make fitness an integral part of the daily lives of Indians.